The aim of this keyword research tutorial is to help you generate an Internet Income from the content you provide, and also lay a solid foundations for online income in the future.
Often, before publishing content we either do not perform any keyword research, or perform it on a so and so basis. Therefore we don't give us a chance to get free traffic from search engines. In is this post I will hope to explain briefly how to plan and organize your keyword research.
Many of us make the mistake of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. However, it is a fact that targeting multiple terms will not only drive traffic, but also lead to that all-important conversion.
Good planning and a systematic approach to get the best results from your keyword research can only do this. Here's a brief outline how you should approach the challenge of keyword research.
Prepare Your List Of Seed Keywords
Seed Keywords is a list of short generic terms that you think people will use to try and find your site. Now draw up a list of 20 most popular keywords and keyword phrases that you think relates to your topic. For example, if I am researching keywords for a site on "internet income" my Seed Keyword could be "income opportunity", "retirement income", "income streams" etc.
Remember to be creative while building the list because the wider the range of your seed keyword list, the more comprehensive your final results will be as it will open new avenues to find a profitable niche.
If your are finding it difficult to build the list, then go out to a book store and pick up some magazines relating to your topic or you can even ask your friends and family members to help you. Do what ever it is necessary to stimulate your creativity, but make sure you end up with at least 20 seed keywords.
Build A List Of Related Keywords
Expand your keywords into a list of Related Keywords that are often used to your particular subject area. For example, related keywords for 'Internet Income' would include 'Internet Advertising Income', 'Home Internet Income' or 'Extra Income Internet'.
Use this process to generate hundreds of related keywords and check their popularity, i.e., how popular each term is and how many searches are carried out for each keyword phrase.
Consider all of the possible phrases and themes of your site, even using a thesaurus to find related terms or checking competitor websites for ideas. It can be surprising just what terms your potential visitors will be using.
Locate Long Tail Keywords
Long tail keywords are typically 3-6 words in length, but they could be even longer. The term 'long tail' was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. Extremely precise multi-word phrases tend to be far easier to position well than the more basic single keyword or double keyword phrases.
Now lets get into the details. The keywords you have found are the initial point for digging into the long tail keywords. Take every keyword you have researched in turn and explore how they are used in longer search expressions. For example, 'internet income' is used in these longer search terms: 'Income opportunity home based business', 'Home business income opportunity' or 'Six figure income'.
Subsequently, look at the every day search count to get an idea of the significance of each term. With this method, you can very rapidly put together a list of hundreds, if not thousands, of keywords.
Concluding Keyword Research Tutorial
Superior keyword research helps to sketch out an exhaustive content plan. This means that you won't misuse time on badly chosen content, but will focus on extremely relevant content that will bring the much-needed traffic you are after. Here are some Keywords Research Tools you can use to find Profitable Keywords.
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