Internet Income From Home

Your Personal Guide To Internet Income From Home.

Adsense Adverts - Positioning Them Correctly.

Written by Sudipto on Friday, March 14, 2008

After being an Adsense publisher for quite a while you must have asked yourself if theirs is anything that you could do to increase your Adsense earnings. But before you start experimenting, there is a couple of things you should realize about positioning your adsense ads.

There is no universal position that is guaranteed to improve your earnings and this is the first thing you should realize. However having said that, the part above about experimenting is meant to be taken literally. You must try as many different setups you can to find the solution with the greatest benefit.

Of course Google recognizes that there are certain places that usually work better than others and they publish a "heat map" of how much revenue ads placed in certain areas of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.

The most profitable ads are generally placed within the main content or generally right above it. But this is not an outright rule and there are some exceptions to it. One such exception is having a news site or something similar to a news site.

If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).

People will finish a sentence and return their eyes to the left of your page, which results in having a higher chance of spotting your ads.

There is a lot more to this than just having ads visually in the right place. If you have more then one ad you have to worry about where the code of these ads are located. And there's a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.

This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. So, if you're unlucky, you could end up with your most profitable locations not having any good ads at all.

There is also the issue with how many ads you should place in your site. If you have too many, rather then generate more income, you'll have a lower Click Through Rate (CTR), as visitors tend not to follow ads from the places where these come in excess.

Also remember to constantly keep track of how the visitors interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Try not to place ads in annoying positions as that can guarantee a lower CTR.

Make sure that you have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration.

Ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.

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