After having used Google Adsense for sometime, we begin to learn from our mistakes and slowly realize which of our actions kept our site from reaching its full potential.

However, an important part of making a mistake is to learn from them and making sure that it never happens again. So here are the top five mistakes people make when using Adsense.

Make sure you read them and see if any of them is applicable in your case. If it is, then you must stop making them and attempt to fix such errors as quickly as possible.

The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google's AdSense is a great program but it relies on you respecting a few set rules.

One of the most important things is not to create "artificial clicks" through any means possible. Never ever click your own links, don't even ask your friends or close ones to click the links and make sure that your content does not encourage the visitors to click the links. Because if you do so, you run the risk of being permanently banned by Google Adsense, and that will definitely damage your revenue.

The second mistake that some Adsense publishers make is have a bad color palette for ads. Most of the time this happens because the publishers aren't knowledgeable enough to change default color palettes.

Many Adsense publishers just can't seem to spend enough time in changing those defaults. Having bad ads that looks odd is sure to push people away from clicking; whilst having ads that blend with the sites template, something which is clearly visible yet distinctive will encourage visitors to click.

Thirdly, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.

Fourthly, banner ads are also a very bad idea. If you're using AdSense Banner type ads, stop because they are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.

And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. If it doesn't have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.

So these are the most important five things people get wrong while using the AdSense program. But of course if you don't like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.

Do not break Google's policy. Do not make visitors create "artificial clicks" on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they're positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like adds unless you really know what you're doing and constantly keep your site fresh and up to date.

So with that in mind you should be raising your AdSense revenues in no time.