Monday, March 31, 2008

5 Quick Tips To Succeed On Adsense.

After having used Google Adsense for sometime, we begin to learn from our mistakes and slowly realize which of our actions kept our site from reaching its full potential.

However, an important part of making a mistake is to learn from them and making sure that it never happens again. So here are the top five mistakes people make when using Adsense.

Make sure you read them and see if any of them is applicable in your case. If it is, then you must stop making them and attempt to fix such errors as quickly as possible.

The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google's AdSense is a great program but it relies on you respecting a few set rules.

One of the most important things is not to create "artificial clicks" through any means possible. Never ever click your own links, don't even ask your friends or close ones to click the links and make sure that your content does not encourage the visitors to click the links. Because if you do so, you run the risk of being permanently banned by Google Adsense, and that will definitely damage your revenue.

The second mistake that some Adsense publishers make is have a bad color palette for ads. Most of the time this happens because the publishers aren't knowledgeable enough to change default color palettes.

Many Adsense publishers just can't seem to spend enough time in changing those defaults. Having bad ads that looks odd is sure to push people away from clicking; whilst having ads that blend with the sites template, something which is clearly visible yet distinctive will encourage visitors to click.

Thirdly, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.

Fourthly, banner ads are also a very bad idea. If you're using AdSense Banner type ads, stop because they are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.

And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. If it doesn't have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.

So these are the most important five things people get wrong while using the AdSense program. But of course if you don't like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.

Do not break Google's policy. Do not make visitors create "artificial clicks" on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they're positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like adds unless you really know what you're doing and constantly keep your site fresh and up to date.

So with that in mind you should be raising your AdSense revenues in no time.

Saturday, March 29, 2008

Blogging For Money - Make Money Using Contextual Ads.

There are a variety of options with which you can make money from your blog. The most preferred option seems to be using contextual ad programs.

If your blog enjoys a steady flow of traffic, then publishing contextual ads can be very profitable. Here are some of the contextual ad programs that many bloggers are currently using to generate revenue from their blogs:

Adsense: Probably the most popular and widely used program. There are people earning over $100.000 per year by using Google AdSense.

Text Link Ads (TLA) : You make money. Sales, invoicing, and customer service are all handled by TLA. You can receive payment via check or PayPal. Payments are sent to publishers the first of every month with a $25 minimum payout.

Chitika's eMiniMalls : Brings pay-per-click product promotion to life on the web. It provides visitors with relevant content and comparative shopping information without even leaving your site.

TextAds : TextAds seamlessly integrate into your UI. All ads can be keyword driven and template based. Prompt monthly payout.

BlogAds : Designed specifically for blogs, combining a sharp image with multi-linked text, the Blogads is specially designed to fit each blog's design.

Adbrite : You can customize ads to match your site, approve and reject ads for your site, supports variety of ad format and works alongside other ad programs.

Bidvertiser : Simply display the BidVertiser text ads on your website and let advertisers bid against each other.

WidgetBucks : There are three ways to make money from WidgetBucks. PPC or Pay-Per-Click ads, CPM or Cost-Per-Thousand Impressions and Referrals.

Azoogle Ads : Offers superior technology tracking with guaranteed highest payout. Quick and easy implementation so you can start generating revenue quickly.

DoubleClick : Google has acquired DoubleClick. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium.

Tribal Fusion : Pays publishers 55% of all revenue they secure for your site.

Clicksor : Will pay webmasters up to 60% of the advertising revenue to place contextual ads on their Web sites or blogs.

Value Click : Offers ad serving solution solves these issues with the most advanced technology available.

Fastclick : Quality, control and a robust publisher platform make ValueClick Media a trusted partner to earn the most revenue from every form of online advertising.

Intelli Txt : Vibrant In-Text Advertising campaigns will increase your advertising revenue without adding more clutter, allowing you to expand advertising real estate with relevant in-text placements.

Kanoodle : Offers you a way to earn revenue for every visitor who comes to your site and searches for products and services. Our pay-per click network includes quality advertisements and generous commissions.

Pheedo : A world-class RSS ad server is compatible with leading feed management and blogging services, including Feedburner, MovableType, Typepad, Wordpress and Expression Engine.

It is up to to you to decide which one of these contextual ad programs you want to use. Go for multiple streams certainly, but you are advised to choose your programs wisely.

Friday, March 14, 2008

Adsense Adverts - Positioning Them Correctly.

After being an Adsense publisher for quite a while you must have asked yourself if theirs is anything that you could do to increase your Adsense earnings. But before you start experimenting, there is a couple of things you should realize about positioning your adsense ads.

There is no universal position that is guaranteed to improve your earnings and this is the first thing you should realize. However having said that, the part above about experimenting is meant to be taken literally. You must try as many different setups you can to find the solution with the greatest benefit.

Of course Google recognizes that there are certain places that usually work better than others and they publish a "heat map" of how much revenue ads placed in certain areas of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.

The most profitable ads are generally placed within the main content or generally right above it. But this is not an outright rule and there are some exceptions to it. One such exception is having a news site or something similar to a news site.

If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).

People will finish a sentence and return their eyes to the left of your page, which results in having a higher chance of spotting your ads.

There is a lot more to this than just having ads visually in the right place. If you have more then one ad you have to worry about where the code of these ads are located. And there's a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.

This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. So, if you're unlucky, you could end up with your most profitable locations not having any good ads at all.

There is also the issue with how many ads you should place in your site. If you have too many, rather then generate more income, you'll have a lower Click Through Rate (CTR), as visitors tend not to follow ads from the places where these come in excess.

Also remember to constantly keep track of how the visitors interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Try not to place ads in annoying positions as that can guarantee a lower CTR.

Make sure that you have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration.

Ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.

Sunday, March 9, 2008

Choosing Text Ads vs Graphic Ads on Adsense.

Google provides Adsense publishers with the opportunity to put ads in both text and graphic format.

After choosing Adsense over banner advertising, the question still remains, which is the best format for publishers and which is good for advertisers?

The advertisers may feel that on one hand image ads are more responsive but less likely to make a sale, on the other hand text ads may be less visible to the potential customer but has higher conversion rates.

May be text based ads are the least intrusive of the two formats, but does that mean graphic advertising is better? Well visitors are used to graphic ads by using various web based services (such as free email accounts) and most of them have already programmed themselves to ignore them. It was because the ads were un-targeted, customers ignore the graphic ads from the assumption that it will be the same.

Text format ads are not forced upon visitors. However, being less obvious some people may not see them at all. But those who do see them, and read them are significantly more likely to click on them. This may be for a number of reasons, but the first is that they are more informative. Generally, someone who is reading text ads on a page is not going to be fully satisfied by what they read, and if they click Adsense ads they are most likely to read something which will further supplement whatever their intention is next. With an image ads however, it is far more of a gamble for the visitor.

Graphical ads are often paid per impression because the advertiser may be trying to promote their brand, instead of promoting a service, as a result have worse conversion rates. However, if the text contained within an advert was placed in graphic format, which would be the most effective? Well firstly it can assumed that the surfer will be more likely to see it, however if their were multiple image ads appearing next to each other visitors may feel overwhelmed.

Graphic ads are also harder to regulate. Let us consider Google allowing ads to be changed frequently and without any regulation. The advertiser could claim affiliation from the website they are advertising on, and contain keywords such as "ipod" which cannot be contained within a text advert. Although more regulation and quality control could be in place, a pornographic image for example could be made to appear in an advertiser's adverts unknowingly.

Text adverts also have a broader market appeal, as advertisers don't generally have the in house resources to create an image advert, but do have the in house resources to write a text based advert. This could mean that a wider array of advertisers find text advertising accessible, through text adverts being less burden on the advertiser, and being easy to change.

Text adverts are also cheaper for the advertiser to create, where as a graphical advert may cost in excess of $200. Through removing this fixed cost advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.

Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click through rate to be effective.

The big brands are willing to advertise in both formats however the broad market appeal of text ads inevitably makes it the winner. As flash websites disappear with image adverts, it is becoming clear that text and information is the preference of the website visitors.

Friday, March 7, 2008

Adsense - Top Paying Keywords

Hoping to generate more income from Google Adsense a lot of Adsense publishers are looking to find top paying keywords because the higher the advertiser pays for a particular keyword, the more the publisher earns.

The good news is that you can indeed find such keywords if you really need them. If you can afford - the best way to get these keywords is to pay for them. Many companies are specialized to do business by finding people good and profitable keywords not only for the purpose of higher Adsense revenue but also for search engine optimization.

One such a service can be found on "Top Paying Keywords" to getting relevant content on your site and increasing your revenue by a whole bunch quickly.

If you are not in the mood to pay for keywords, you can ultimately resort to a method of personal investigation. What it means is that you try out keywords by yourself and see which are the ones that work better.

Paying for the keywords could actually work better than the trail and error basis because at least you would be narrowing down search to certain items. However make sure to keep using Adsense 'channels' feature along the way as it will let you know which sections of your site are generating income and which aren't.

If you need any help, you can always visit Overture. Overture gives you the choice of entering keywords and finding out not only how much advertisers are paying to get them on the publishers page but also how many people are clicking on the words as well. This service can found out at

You can also try out Word Tracker This tool will tell you how many sites are already using the same keywords. Try to avoid using the keywords that a lot of people are already using.

You can also search google for any keywords you may wish to include in your pages and verify the results. The results will probably be your competitors (and if they have Google AdSense ads on their page) while the links on the right display ads relevant to your search.

If your search does not yield any AdSense results on the right then you might want to reconsider including those keywords in your site. Make sure you don't use any dead keywords (words that don't get any links on AdSense other then public ads).

Of course these are only some of the methods that you can use to find out the top paying keywords. A lot of people with 'not so good' websites are generating a lot of adsense revenue by just finding out the most profitable keywords. But it is vital to remember that having the highest paying keywords doesn't mean that you will make the most money. You also would have to consider how to get traffic to these websites.

Note: This post contains affiliate links.

Thursday, March 6, 2008

Where Adsense Should Appear?

There are several factors to be considered when deciding whether to incorporate Adsense into your website. While some of us feel that it is a useful tool which generate revenue and makes the content profitable, others feel that it some how diminishes their brand image.

However strange it may seem, many businesses who sell products on their sites decide to place Adsense ads on their website. Not only does it steal valuable traffic, but also opens up opportunities for rivals to promote their service or products to the potential customer base.

Some businesses claim to do this to allow ancillary services to advertise. These claims may have some merit, for example, sites selling pillows may provide sites selling bedding an opportunity to advertise.

Although this would not be a good idea, there are many online retailers who allow rival companies to penetrate their audience. According to them there are still benefits in allowing direct competitors as if visitors wish to see their competitors they would be able to see them through Google search regardless. However, even the slightest thought of an established brand like Coca-cola having a Pepsi advert on their website does not seem a possibility.

Some Adsense publishers also feel that Adsense is not that effective in making conversions.They feel that visitors who click on the adverts are not qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

Adsense may be a questionable choice for some online marketers, but for other varieties of online publishers it is a good supplementary service. Take the case of a free service like It offers a free service, but due to high level of traffic they are able to make their service profitable through adsense. The same can be said about Bloggers who mainly provide content free of any charge, but generates some revenue as Adsense publishers.

Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

Regardless of the disadvantages and for websites which the service may be inappropriate, Adsense is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only fear that Google has, is that rival Pay Per Click programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same Pay Per Click circuit.

Wednesday, March 5, 2008

Adsense - Getting Started With.

An important element in the rapid success of AdSense is that it is very easy for publishers to get the ads on their site as quickly and easily as possible.

It only takes a few minutes to integrate AdSense in your websites, and you can be on your way with one or more nicely integrated AdSense ads.

First visit and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.

You are presented with a report page which you can use to get a detailed report on how well you are doing as an AdSense publisher. This allows you to improve your site's contents and layout to maximize your AdSense earnings.

On the top of your page you also have link to the setup ads section where you can generate the code to be pasted on your website in order to serve AdSense ads on your page.

You have four choices - AdSense for text and link units, using a search box, using referrals and using mobile ad units. Your choice among these options depends on how users will navigate your site.

There is also a "My Account" tab which allows you to set up details concerning your account, payment and tax information.

To add a text ad on your site, go back to the "AdSense Setup" tab and click the "AdSense for content" link. Make sure you have cookies enabled in your browser.

You can make a choice between ad units and link units. The former contain text and or images concerning a certain site for each unit, most with a detailed description, the latter only contain links to certain types.

Of course, it's a bit hard to know which type you should use so you should probably experiment with both for a while before you decide.

You can also view an example of how the unit will look to the right of your page. However, you may only use three ad units and one link unit on any given page. This is believed to be a step which Google takes for quality control.

The next step is to choose your add format and colors. You can basically select any color palette you choose with Google offering some of its own if you don't have the time or skill to create one. You can constantly view how the palette will look through the aid of an example. The one that works best in terms of appearance and revenues will vary with the look, feel and content of a website.

However, your ad formats are limited to a choice of eleven formats. There's an "Ad Formats" link which takes you to a page that lets you see all even of these in action so you can decide best which one suits your site. Sometimes the most intrusive, doesn't work best however again, this can vary from website to website.

After you finish with customization, you can click "Continue" from the bottom of the page.

You are now presented with a section entitled "AdSense for Content". You can click anywhere in the text and that shows the JavaScript required to get AdSense running. This will automatically select the text in the box.

You can then copy it and paste it into your pages directly. If you use dynamic pages, you should paste this code within your template so as to ensure that it gets displayed on any page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has adsense, may also have terms and condition which would inevitably provide legal resources which would probably be deemed inappropriate.

What is then left for you to do is get content on your page, provided you didn't have any already. Google AdSense crawlers will soon visit your site, making sure that the ads displayed are relevant to your site's content.

Tuesday, March 4, 2008

Why Advertisers Love Adsense?

Google being the largest search engine on the web controls over 40% of Internet searches and reigns Pay Per Click (PPC) advertising.

In PPC advertising the advertiser pays a rate for every click through (CTR) which the advertisers set according to their budget. As their budget increases, their position increases, and as their position increases, they get more traffic.

This has lead to many advertisers choosing to advertise with them, and they advertise various ways. Firstly, appearing on Google searches, secondly appearing on Adsense publishers websites, and thirdly appearing in Adsense publishers search results. As ads appear at the side of Google searches, you may ask - Why do the advertisers choose to publish ads with Adsense publishers as well?

One such reason for this is scalability. Advertisers who choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify the scope of other advertising opportunities. With billions of websites which have the capacity to display their ads the advertisers can gain further exposure very quickly.

Choosing to advertise with Adsense publishers also helps the advertisers to gain further exposure. As 60% of internet users do not use Google, the advertisers can appeal to a wider audience by choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense ads then inevitably advertisers can use this channel to penetrate their audience.

Another reason why advertisers choose Adsense is because Google is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers turst Google and feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.

Trust in Google also stems from a trust in cost. The pricing is set by market forces and therefore advertisers never feel that Google is overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.

Another strong advantage for advertisers is that they can appear where Adsense publishers promote their service. The service which Google provides has created an opportunity for businesses of all sizes to advertise and is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands choose to attract interest in their service using the same technique.

Sunday, March 2, 2008

Google Adsense - Why use it?

If you have heard about Google's AdSense and wondering whether to give it a go or not then why not ask yourself - Is it really worth placing an AdSense banner on your site?

The answer is Yes, Yes and Yes. You could always have some other banner on your site, or even use some sort of affiliate ad program and that would probably make you some money, provided that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you see an income.

But that's nowhere near what you get for using AdSense. There are people who earn in excess of $100.000 per year by using AdSense and it doesn't just stop there. Firstly, the ads can be text only. That means they're by far less obtrusive on your visitors then your average, flashy banner that's designed to catch the eye of the visitor.

May be you will have to ensure they get better placement, so as to be noticed but despite that they don't irritate viewer's as much as traditional ads. Think about the many sites you've seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. With Google Adsense, you can actually do better then that, annoying people less and still making a decent amount of money.

Secondly, Adsense ads are served based on the contents of your page automatically. Where as when you use an affiliate ad program, you have to specify certain categories that your sites belong to.

However, if any of your page falls outside of these categories, the banners are not targeted anymore. And guess what that means? You are showing ads to people who don't have any interest in them and that can hamper conversion rate.

Google Adsense will never show irrelevant ads. The ads will always be in syncronisation with the contents of your site which will interest the visitors and there by add to your site's value and produces revenue.

Thirdly, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site's content, which brings an increase in your site's overall visual quality as opposed to a traditional approach.

Also, for most of us finding relevant ads or people to advertise on our site can be quite tedious. With Adsense this problem is solved. Even if Adsense is unable to provide with relevant ads, there is an option which allows you fill the space with solid colour or even show ads from an url mentioned you.

AdSense is free to join and it almost takes no time at all. Also, setting up AdSense on your site is easy, and the whole process can be completed in less then an hour. It takes a lot less to do than any form of affiliate advertising which is why you should choose the easy AdSense approach.

All you need to do (after registering with the program) is - select the type of banner, its size and colour, get the few lines of code provided by adsense and copy & paste it on your web site where you want it to appear.

For any webmaster, that is a killer scheme because it lets you draw the line between your site's usability level and the amount of advertising you wish to have depending on your need. Some people need the money very badly while others just keep AdSense running to pay for the hosting of their website.

AdSense is a very useful advertising program because a lot of thought has went into making it "just work for everyone". It works great for the advertisers, for the webmasters using AdSense, and most importantly for the visitors of the websites.

What is Google adsense?

What is Google adsense?A few years back, advertising on the Internet was pretty much similar to other types of media like newspapers or television. In fact when you would have entered a site, you would get to see a large banner advertising for the company that was paying for it.

But the problem with these banner advertising was they were targeted towards general internet surfers. You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

Although you might, at some later point may buy a car, but right now you're looking for a watch and it would have been so nice if the banner were advertising a watch, because then you would have probably checked it out.

Well folks that what Google thought of, and they came up with an excellent idea called Google AdSense - also known as targeted advertising program. What you do (as a web designer / website owner) is, instead of getting some banner on your site that your visitors won't even care about, is you just allocate some region of the page.

After signing up for Google AdSense program, you just insert a small code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You, being the webmaster get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because the banner shows ads that are similar to the content of your page.

But, this also helps the people who want to advertise. And it is because of the same reason. The greatest thing about Google AdSense is that what is displayed in a banner is relevant.

Showing relevant ads is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

The benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it.

So in the end, Google AdSense is an advertising program that is very unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it and get lesser targeted customers. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and observe the effectiveness of their campaign.

The whole process is elegant, simple and very effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.