Like normal AdSense ads, AdSense for feed can also be paid in two ways, i.e., by click or by impression. Feed ads can also be targeted in two ways.
- Contextually targeted to the content in your feed.
- Targeted by advertisers to your specific feed when you set up an ad placement
You can also control the appearance, positioning, and frequency of Google Adsense Ads for your feeds. However the ad size is automatically determined based on where your feed is appearing.
Why use Adsense for feeds?
Now days most us use feed readers to read a blog's Rss feed. Since I am using software or a web based application to read the contents of the blog, unless the blog uses a "read more" script I don't actually need to visit the blog to read its content. So, the blog does not earn any Adsense income from feed readers who are actually loyal to the blog. Now, with the introduction of AdSense for feeds, you can implement Adsense Ads on your feeds, which might increase your Adsense revenue.
Those of you who use Feedburner to syndicate your blogs RSS feed, you need to migrate them first. Just send an email at email@example.com and mention your FeedBurner username and the AdSense account email address.
In this video Google product manager Steve Olechowski introduces AdSense for feeds, Google's new monetization solution for RSS feeds - which is now available in your AdSense account.